Auction works to a plan. The marketing strategy is carefully thought out, documented, and specially tailored.
A firm date is set for the sale.
Concentrated marketing of the property over a relatively short period attracts a higher level of interest.
Auction creates a sense of urgency. Prospective purchasers must complete their enquiries within a certain time period.
In times when real estate values are becoming more and more difficult to assess auction eliminates price from the equation and allows the market to determine what the property is worth.
The very nature of auction provides for bids to increase the price. There is no upper limit to which bids might rise. With private treaty you start at a price and usually negotiate to a lower price.
Auction is conclusive. The property is sold on the fall of the hammer.
There is no cooling off period with properties sold at auction.
The vendor's reserve is not – indeed must not – be disclosed.
Properties marketed using the auction process often achieve prices well in excess of vendor's expectations. Research shows that 80% to 90% of properties listed under the auction method sell within the agency period.
Other methods produce results much lower than this.

This method of sale might be preferred by some vendors. Features of private treaty are: You set the price.

• Offers can be considered at your leisure.
• Private treaty can be a less stressful experience.
• Marketing costs could be lower.
• Prospective purchasers who are not prepared to bid at auction could show more interest.
• The vendor can dictate the pace of the sale.
Regardless of the method of sale you select you can rest assured that Raine & Horne, with its huge network of successful agents and vast experience in the field, will satisfy your every real estate need.